Organic Marketing Platform
Case Study
Our team helped a small startup navigate the process of identifying their target market, establishing the company's Minimum Viable Product (MVP), and brought their vision to life. In the end, we helped launch an Organic Marketing Platform that allows users to share their new car purchase with their social network!
To help launch Thumbs Up, we needed to create an MVP that real users could test to guide improvements. CyberMedics designed an organic marketing platform to connect auto dealers with their customer's network.
The Challenge
Thumbs Up approached us looking for a technical partner to bring their unique idea to life. The client was in the process of identifying their product, target market, and a business plan that would allow them to be successful. They needed to find a partner to guide them through the startup process and create a tangible product.
Idea to Life
1
A Minimum Viable Product (MVP) must be established.
Automated Process
2
The platform must integrate into auto dealer systems.
Create Meaningful Content
3
The platform achieves its goal of creating personalized content for the customer.
1
Marketing Automation Platform
1
Idea Brought to Life
Design
CyberMedics designed a system to share customized landing pages on social media.
The design was to create a social media platform that allowed people to share their story to social media. Some crucial requirements that needed to be implemented included:
-
Complying with Facebook integration requirements
-
Respecting individual's privacy while also giving valuable insights to the business using the platform
-
An intuitive process that was easy-to-use and required minimal maintenance
Develop
CyberMedics developed an organic marketing platform to connect auto dealers with their customer's network.
We devised tried-and-true lean software methodologies that aligned with their business needs and goals. During the development phase, we primarily focused on features that we wanted to test in the marketplace.
deliver
CyberMedics worked closely with beta users to understand their concerns and gather insights about the platform.
We rigorously tested the platform to uncover features that we believed were important to include. We also took note of elements that could be removed entirely.
Impact
Taking all the feedback from the Deliver phase, gathering valuable takeaways, and reinstating the CyberProcess.
In the final phase, our main goal was to drive continuous improvement. We developed the platform in such a way that allowed us to easily make changes.
The client is a growing startup company offering a creative approach to organic social media marketing. Thumbs Up allows customers to celebrate their new car by sharing their purchasing journey with their social network. Thumbs Up helps auto dealers tap into their customer's social network and organically market to new customers.